Subtitles vs. Dubbing: Who Really Wins the Battle for Gen Z Attention?
Scroll through TikTok, Reels or YouTube Shorts and you’ll notice something peculiar: Gen Z is not staying with one language. They’re switching between Korean dramas, Spanish thrillers, Turkish comedies and Japanese vlogs. The choice for creators and brands is straightforward. Do you feed them subtitles or a dubbed voice track? With such tools as Pippit …
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