5 Best Shopify Subscription Apps in 2025

In 2025, subscriptions continue to be one of the most powerful tools for Shopify merchants to build predictable revenue, deepen customer loyalty, and streamline repeat sales. Whether you’re selling physical goods, digital memberships, or curated subscription boxes, the right Shopify subscription app can transform one-time buyers into long-term subscribers.

But not all Shopify subscription apps are created equal — some focus on ease of use and quick setup, while others offer deep customization, robust analytics, or advanced automation for growing brands. To help you choose the right fit for your store, we’ve reviewed and compared the five best Shopify subscription apps of 2025: Subi, Joy Subscription, Seal Subscriptions, Appstle Subscriptions, and Kaching Subscriptions.

Each of these apps brings something unique to the table — from zero transaction fees to rich migration tools and next-level customer portals. Here’s a detailed look at their standout features, pricing, pros and cons, and which type of merchant each app best suits.

1. Subi 

Subi (formerly Subify) is a Shopify-native subscription app founded in 2022 and headquartered in Vancouver, Canada. It enables merchants to set up and manage recurring revenue for physical products, services, memberships, subscription boxes, and more—without coding knowledge. Subi is fully integrated into Shopify, offering branded customer portal, analytics, and migration support for existing subscription stores.

Key Features

1. Flexible Subscription Models

• Subscribe & Save, Subscription Box, Memberships, Bundles, Prepaid Plans, and more. Merchants can create diverse recurring offers, including prepaid subscriptions and build-a-box options.

2. Customizable Widgets & Setup

• Easily theme, style, and deploy subscription widgets with no coding. Built to work seamlessly with Shopify themes and page-editors.

3. Customer Portal

• Fully branded, passwordless portal for subscribers to view history, manage frequency, swap items, pause, skip, cancel, update payment/shipping, apply discounts, reschedule deliveries, and more—all with merchant-controlled permissions.

4. Advanced Merchant Tools & Analytics

• Options include automated tiered pricing, custom shipping, cut-off periods, cancellation rules, tag management, billing control, quick-checkout links, and robust dashboards, particularly on premium plans.

5. Integrations & Expert Support

• Integrates with page-builders, Shopify Flow, Klaviyo, email, and soon more platforms. Offers expert-led migration service and support to help stores switch from other apps  .
  

Pricing

(All billed monthly in USD)

Plan Name	Monthly Fee	Transaction Fee (on subs)	Key Inclusions
Free	$0	Shopify dev stores only	1 widget template, basic portal, skip/pause/cancel, email alerts, analytics
Growth	$19	1.95% + $0.29	Unlimited subs, 4 widgets, all selling options, portal & email customization, live support
Subi	$99	1.45% + $0.19	All Growth features, plus prepaid subs, tag mgmt, billing mgmt, quick checkout link, portal Pro features
Subi Plus	$299	0.95% + $0.09	Designed for Shopify Plus: everything above, plus dedicated success manager, advanced analytics, priority dev support, priority roadmap

All plans include a 30‑day free trial and a 90‑day money‑back guarantee.

2. Joy Subscription

Joy Subscription is a subscription app built by Avada that aims to simplify recurring revenue for Shopify merchants with intuitive tools and customer-friendly experiences.

Key Features

• Flexible subscription options: You can create “subscribe & save” plans, subscription boxes, and recurring offers.
  
• One-click or magic link portal: Subscribers can manage (pause, skip, cancel, swap) via a clean portal or magic link without needing passwords.
  
• Customizable widget: The subscription selector widget can be styled to match the store’s branding and theme.
  
• Email automation & alerts: Built-in email reminders for new subscriptions, renewal, failed payments, etc.
  
• Integrations & compatibility: Works with popular Shopify page builders like EComposer.
  
• Ease of setup: Claim being able to set up within minutes, without coding.
  

Pricing

• Offers free and paid tiers (pricing varies by store size and plan)
• Ideal for small to mid-sized stores starting with subscriptions

3. Seal Subscriptions

Seal Subscriptions is a Shopify subscription app that provides both classic (auto-charging) and recurring-invoice subscription features. 

Key Features

• Free plan available: The free tier supports up to 50 subscriptions and carries 0% transaction fee (i.e. Seal does not take a cut)
  
• No transaction fee model: Upgrades are flat-fee based rather than percentage of subscription revenue.
  
• Support for prepaid, tiered discounts, free trials, etc.
  
• Customer portal & magic links: Subscribers can edit their subscription via magic link or login (if enabled).
  
• Integration with Bundler for bundles + subscription combos: Though not native bundling, you can integrate with Bundler app to let subscription widgets display within bundles.
  
• White-label branding: Custom email domains and branding options.
  
• Analytics and dashboard: Real-time tracking, revenue calendar, subscription metrics.
  

Pricing

• Free – Up to 50 subscriptions, 0% transaction fee
• Paid plans – Flat monthly fees based on volume (no revenue cut)

4. Appstle Subscriptions

Appstle Subscriptions is a well-established Shopify subscription app in the Shopify ecosystem. It supports a wide variety of subscription and recurring models and is often mentioned in “best subscription apps” lists.

Key Features

• Support for subscribe & save, subscription boxes, membership, prepaid plans, b2b subscriptions and more
  
• Bundling, gifting, add-ons, loyalty perks — many advanced subscription patterns available
  
• Relatively mature migration support and third-party integrations
  
• Customizable subscription management and customer portal
  
• Strong behind-the-scenes subscription logic
  

Pricing

• Multiple paid tiers (starting around $10–$100+/month, depending on features)
• Pricing scales with store size, usage, and advanced options

5. Kaching Subscriptions

Kaching Subscriptions is a Shopify subscription app by Kaching (which also has bundling and upsell products). It aims to combine flexible subscription logic with ease of use, good performance, and clean interfaces.

Key Features

• Flexible billing & delivery frequency: Classic recurring and prepaid subscription models.
  
• Customer portal features: Pause, skip, swap, cancel, etc.
  
• Smart retry & failed payment recovery: Helps with dunning and retaining subscribers.
  
• Integrations with Kaching Bundles: If you use bundling, it supports subscription offers right inside bundles.
  
• Optimized for speed and conversion: The app is built to minimize negative impact on storefront performance.
  
• Ease of setup: Claiming setup in under 5 minutes and minimal configuration needed.
  

Pricing

• Entry-level and growth plans (pricing varies by usage)
• Focused on transparent, performance-based pricing

Comparison Table & Decision Criteria

Below is a simplified comparison of the five apps (Subi + the four new ones) across key dimensions:

App	Transaction Fee Model	Free / Entry Tier	Subscription Types Supported	Key Strength	Best For
Subi	% + fixed fee tiers	Free (dev stores)	All (prepaid, boxes, memberships)	Migration support, robust analytics, Shopify-native	Merchants wanting long-term scalable subscription infrastructure
Joy Subscription	Likely % or fixed pricing (depending on plan)	Entry / free plan	Subscribe & Save, boxes, recurring	Ease of use, clean interface, quick setup	Small to mid stores wanting intuitive subscription setup
Seal Subscriptions	Flat fee, 0% transaction fee	Free for up to 50 subscriptions	Auto-charging, recurring invoices, prepaid, free trials	No transaction fees, clean portal, flexible features	Stores wanting predictable cost and lower margins
Appstle Subscriptions	Tiered pricing	Entry / mid plans	Full range (membership, boxes, prepaid, b2b)	Feature richness, flexibility	Medium to large merchants expecting complexity
Kaching Subscriptions	Likely fixed / usage based	Entry tiers	Classic and prepaid, bundled subscriptions	Bundles synergy, performance optimization	Stores already using bundling and needing a fast, integrated subsystem

How to Choose for Your Store in 2025

When selecting a subscription app now, consider:

1. Volume & Scale — If you’re doing < 100 subscriptions to start, pick an app with low fixed costs (e.g. Seal, Joy). For 1,000s, make sure the app scales smoothly.
   
2. Transaction Cost vs Flat Fee — Some apps take a cut of subscription revenue; others use flat subscription pricing. Which cost model suits your margin structure?
   
3. Flexibility & Use Cases — Do you need build-a-box, membership tiers, add-ons, prepaid plans, or advanced cancellation logic? Match the app’s depth with your roadmap.
   
4. Customer Experience Controls — Portal usability (pause, skip, swap), magic links, branding, and email flows are critical for subscriber satisfaction.
   
5. Integrations & Theme Compatibility — If you use page builders, bundlers, email tools (Klaviyo, etc.), make sure the app integrates cleanly.
   
6. Migration & Onboarding Support — Switching subscription platforms is often painful; an app that offers support or migration aid can save you headaches.
   
7. Performance & Speed — Shopify stores are sensitive to speed; subscription apps that bloat rendering or require heavy scripts may hurt conversions.
   

Final Thoughts & Recommendation

• If you’re building for the long term and want a subscription system that can grow with you, Subi is a very strong choice, thanks to its Shopify-native design, support, and balanced features.
  
• For low cost, predictable transaction handling, Seal is very compelling, especially for smaller merchants or those hesitant about paying percentage fees.
  
• For interface-friendly, quick setup solutions, Joy offers a modern, polished option.
  
• When your subscription logic becomes more advanced (bundles, memberships, add-ons), Appstle is well-positioned to support complex workflows.
  
• If you already leverage product bundles or want speed-conscious integration, Kaching Subscriptions pairs nicely with bundling logic while maintaining performance.

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