Want to create eye catching press releases? Keep journalists engaged with your business and boost your media outreach with the Best PR Software programs.
Here are the top 5 Public Relations (PR) software programs. You can easily select one for your company by studying their main features and pricings in this article.
1. Press Ranger
Press Ranger is a free-to-try AI-powered PR Software tool complete with three media databases, Wholesale press release distribution, pitch request management, and CRM. It has all of the tools you need to run your own PR campaigns for your company. You can use Press Ranger to interact with millions of media connections in your niche .
While other media databases are just collections of emails, Press Ranger’s actually does the work for you. Enter your company’s details, and the tool will generate a list of journalists, publishers, and podcasts in your sector along with a press release and a pitch email you can send to journalists.
Key Features
- 3 Massive Media Databases
Quickly search and filter three databases complete with 500,000 journalists, 160,000 publishers, and more than 2,000,000 podcasts all complete with contact information, social media profiles, and more. - Automatic Matching
Press Ranger’s AI identifies and suggests key contacts in your industry to make it easy to start a PR campaign in less than 10 minutes. The tool provides a list of publishers and journalists covering your sector. It keeps you updated on relevant media outlets and industry trends. It lets you identify key contacts and improve your outreach. - Wholesale Press Release Distribution
Publish press releases at wholesale prices directly to Business Insider, Market Watch, Yahoo Finance, AP News, Bloomberg Terminals, Dow Jones Terminals, and hundreds more. - AI Outreach
Send AI-written, customized emails tailored to your audience. - CRM Built-in
Easily organize all of your communications in one location and handle your media contacts. - Export to CSV
Exporting your contact lists to CSV files makes integrating with other systems easy.
Pricing
Press Ranger is free to try and has two paid plans available as upgrades, Press Ranger Pro starts at $79/month which includes unlimited access to the journalist database, podcast database, publisher database, AI media campaigns, Wholesale press release distribution, pitch requests, and more.
2. Prezly
Prezly is the second best PR Software CRM since it makes managing contacts easier and increases your media exposure. With a single platform, you can pitch journalists, manage media lists, and monitor campaign interaction.
With its no-code builder, you can quickly construct customized, multilingual newsrooms that journalists will enjoy. Prezly’s editor assists you with creating captivating stories that garner genuine publicity for press releases and blog entries.
Key Features
- Email Outreach
Send pitches that will be answered by reporters. Use Prezly to deliver customized pitches at scale and automate your email outreach. - Sites and Newsrooms
Establish a newsroom online that reporters will interact with. Create a personalized, shareable newsroom in a matter of minutes with Prezly. Simply select a theme, add your logo, publish your stories, and launch. - Stories and Press Releases
Create press releases with a basic graphic editor. Incorporate social networking content and multimedia assets straight into your stories. - CRM for Public Relations
Grow and track your contact list with Prezly. Use CSV files, Mailchimp, or Excel to import contacts. Immediately create a single directory of journalists that your public relations staff may oversee. - Analytics
Keep an eye on contact activities from a clear temporal perspective. Find out exactly which journalists are reading your most recent articles, engaging with your campaigns, and subscribing to your newsroom.
Pricing
You can get a free trial with Prezly. It offers pricings for teams and agencies starting at $90/month.
3. Cision | AI-powered PR Software
Presenting Cision, the AI-driven PR Software tool that will streamline your work and increase its impact on society. Keep an eye on print, the web, television, radio, and social media in real time from any PC, tablet, or smartphone.
Cision is a leader in communication technology, integrating CisionOne, Cision Insights, and PR Newswire to give companies access to media intelligence and professional assistance. Tell your story with unparalleled visibility and reach, trusted by media outlets, influencers, and journalists across the globe.
Key Features
- Media Monitoring
On a single platform, Cision offers the most extensive collection of digital, traditional, and exclusive premium sources. Get unrestricted access to real-time brand mentions and worldwide industry trends.
- Insights and Reporting
Use Cision’s AI-powered React Score to examine your media coverage and quickly get the useful information you need to make better decisions. - Social Listening and Management
Cision has a social intelligence tool for communication teams. Effectively connect with your audience, gain helpful knowledge, and Pay attention to the important discussions. - Press Release and Analytics
Create media releases quickly using a smart text editor, branding tools, and templates. Get instant data on who interacts with your release and improve your outreach. - Outreach and CRM Tools
Access a verified database of journalists and outlets, curated by our global media experts. Make the right connections with the proper individuals at the right moment.
Pricing
Cision bases its prices on both your own data and third-party sources. Cision’s price isn’t easily accessible on the internet. However, by providing your information, you may request a price.
4. Brand24
Brand24 offers access to mentions in a variety of media, including news, blogs, videos, forums, podcasts, reviews, and social media. Stay ahead of the news with real-time updates and keep an eye on more than 25 million internet sources.
Track reach and interaction, measure brand recognition, and learn from online discussions about your business. Brand24 provides honest customer feedback and a thorough picture of your brand’s health in a matter of minutes due to its sophisticated AI capabilities.
Key Features
- Analysis of the Reach
Calculate the level of popularity and the potential impact of a specific source’s mention of you. - Customized Alerts
Key mentions and buzz statistics are included in the notification of abrupt changes in mention volume or reach. - Personalized Reports
Easily keep informed and up to date by receiving an overview of your project’s key metrics in your mailbox on a regular basis. - AI-Brand Assistant
You may make more informed selections by using situational comparisons, competitive analysis, and in-depth insights with the AI-Brand assistant. - Sentiment Analysis
Determine the general emotion of the text by identifying and classifying the opinions contained in it.
Pricing
With Brand24, you may choose the $119/month plan to track up to 3 keywords. More plans are also available for monitoring up to 25 keywords.
5. Releasd ━ PR Software
Create eye-catching visual PR reports with Releasd, the best solution for simply displaying modern PR efforts. Simply drag and drop to create custom layouts that display stats, social media, coverage, and extra information in an easily readable style.
Make an impression with visually appealing and easily accessible reports; replace endless screenshots with slick presentations. Join thousands of PR pros who are showcasing their value in style by enhancing your work with robust data, such as Coverage Impressions, which are limited actions.
Key Features
- Automated Metrics
Use automatic analytics, such as article views and social interaction, to showcase your accomplishments. Provide facts and eye-catching content to create a comprehensive and well-written report. - Control over Layouts
With basic drag-and-drop capabilities, you may fully alter the layouts of your reports. Use professionally designed best-practice templates to save time or create your own designs. - Supporting Activity
Showcase the entirety of your communications efforts by highlighting the collateral and supporting activities. Add campaigns, events, reports, and other significant contributions to your strategy in addition to coverage.Tracking Engagement
View the real-time attention your reports are receiving. - Export to PDF
Your reports are easily downloadable as expert PDFs that are ideal for email sharing or printing. This guarantees that your work is available offline and prepared to amaze clients at any time and from any location.
Pricing
Releasd offers simple packages. Starting at $119/month you get limitless coverage, branding, and reports. Get your free trial and request a demo now.
Wrapping up…
Found the best PR Software Program for you yet? We talked about the best 5 PR software programs: Press Ranger, Prezly, Cision, Brand24 and Releasd.
Your media outreach and communication approach might be entirely modified by selecting the correct PR software. Each choice provides special capabilities to suit your demands, whether you want AI-powered tools like Press Ranger, adaptable solutions like Prezly and Releasd, or all-inclusive platforms like Cision and Brand24.
Discover which of these best PR tools is best for the company you represent and start generating noticeable outcomes right now.
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