How secure is your company against online threats? Or how strong email authentication do you have? It’s absolutely important now and you’ll know why that is ahead in the article.
Businesses have always been communicating via email as it’s the most efficient way. However, this has also made it a major target of these online threats. That’s why email security is a major concern for 95% of cybersecurity leaders.
But what’s the main reason to use email authentication? It is to protect your company and build trust with your customers and partners. This ensures that your emails are genuine. By securing your emails, you can prevent or So, are you ready to know the benefits of email authentication for your company? Let’s get right into it.
10 Benefits of Email Authentication for Companies
Without email authentication protocols, you’re missing out on significant security advantages.
Let’s find out what those are:
1. Protects Against Phishing and Spoofing Attacks
Phishing and DNS spoofing are two of the most prevalent cyber threats. Attackers use these tactics to deceive people into revealing personal information or clicking on dangerous links by sending emails that seem trustworthy. Many people actually fall for this tactic which means your business network is vulnerable.
However, companies can significantly reduce the risk of these attacks by implementing strong email authentication measures like SPF, DKIM, and DMARC. By implementing these steps, you can ensure that only legitimate servers have access to send emails on behalf of your domain. This makes it much harder for attackers to impersonate your brand.
2. Enhances Email Deliverability
If you have poor email deliverability, your emails will be marked as spam or even be rejected by the recipient’s mail server.
One of every six legitimate, permission-based marketing emails never reached the inbox because of poor deliverability. This costs a loss of over $15,000 for every million emails.
You can prevent this from happening by adopting and using email authentication protocols. These protocols are great for improving email deliverability. This also increases the chances of your emails ending up in the primary inbox and more people will see what you’re offering.
3. Reduces Fraudulent Activities
Fraudulent emails are usually from people pretending to be from a legitimate business. These attacks can result in huge financial and reputational losses for businesses. We are sure you wouldn’t want that to happen to your company. That’s why you need to implement authentication protocols as soon as possible.
Strong email authentication reduces the likelihood of fraud. They do it by ensuring that only emails from verified and authorised sources are delivered to recipients. This way your company is protected from financial losses and your customers are shielded from potential scams. If you don’t do this, it could damage the trust people have in your business.
4. Cost Savings from Reduced Cyber Incidents
If you invest in strong email authentication, you’ll reap the benefits of it in the long run. Cyber incidents, such as data breaches, phishing attacks and BEC scams can be extremely costly for businesses. The consequences go beyond financial loss, extending to damage to brand reputation and customer trust.
Did you know that over 880k complaints were filed by the U.S. public in 2023? All of these were cyber incidents which cost over $12.5 billion in losses.
As mentioned before as well all you need are strong authentication protocols. With the help of these, hefty costs associated with cyberattacks and legal liabilities are a thing of the past.
5. Improves Threat Detection and Response
DMARC, in particular, provides valuable insights through its reporting feature. When an email fails DMARC checks, you receive detailed reports that can help you identify and respond to threats in a better way.
This reporting allows you to monitor who is sending emails on behalf of your domain, detect unauthorised use, and take action before it becomes a bigger problem.
6. Mitigates Business Email Compromise (BEC) Risks
BEC is a sophisticated scam that specifically targets companies. Businesses handling wire transfers or sensitive financial data should be especially wary of BEC attacks. These attacks involve scammers impersonating company executives or vendors to deceive employees into transferring money or divulging confidential information.
In 2023 an IC3 report was published which showed that over 21k complaints were noted down of the BEC scams. As for the loss, it was over $2.9 billion.
Strong email authentication can help mitigate the risk of BEC by ensuring that emails purportedly from company executives or trusted vendors are authenticated, making it more difficult for fraudsters to carry out such schemes.
7. Regulatory Compliance
Under regulations like GDPR and HIPAA, companies are legally obligated to take appropriate steps to protect sensitive data.
These protocols help companies meet these compliance requirements by securing email communications. Even according to Google and Yahoo new email policies, every domain owner needs to implement authentication protocols or else their emails will keep ending up in the spam box. Furthermore, first party data for marketing must be handled carefully to comply with these regulations, ensuring that customer privacy is protected while leveraging personalized marketing strategies.
8. Builds and Maintains Trust with Customers
Trust is the cornerstone of any successful business relationship. If there’s no trust, there’s no mutual relationship. It’s important that your customers feel confident while opening your emails as they know they’re legitimate and safe.
Email authentication helps in building and maintaining this trust by ensuring that emails claiming to be from your company are indeed from your company. A strong authentication implementation reduces the probability of customers falling victim to phishing scams that are using your brand name.
9. Reduces Spam Complaints
Did you know that spam complaints can hurt the credibility of your email sender? However, with the help of authentication protocols, you can get rid of this problem. After its implementation, you won’t have to worry about being filtered into spam folders or being blacklisted by email service providers.
Ideally, you should aim to have fewer than five spam complaints per 5,000 emails sent. Email verification tools play a vital role in achieving this by identifying email accounts belonging to users who frequently mark emails as spam.
10. Identifies Catch-All Mail Servers
Catch-all mail servers accept all emails sent to a domain, even if the specific mailbox does not exist. Despite the initial appeal, this presents a considerable challenge for digital marketing professionals. Emails sent to catch-all servers can initially appear as successfully delivered, only to be bounced back later.
This can lead to inaccurate email deliverability metrics and wasted resources. Email verification tools can identify server configurations that indicate email address spoofing, enabling you to remove these addresses from your mailing lists.
Summing Up
Email authentication is not a choice now. Every business around the world should implement strong authentication protocols if they want to keep their business and their customers safe from potential scams and cyber threats.
If you’re a high-value business, you can use a DMARC Analyzer to protect your domain from email fraud by collecting and analyzing reports on email authentication. This analyzer will provide you with a DMARC report that shows you if unauthorized users are sending emails from your domain so you can fix those issues immediately.
So, are you going to implement authentication protocols now or not? We sure hope you do.
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