The Best SEO Keyword Rank Tracker Tool in 2024 | Review

SEO is not a one-time activity; it requires consistency and control. That’s where an SEO keyword rank tracker tool comes in to provide teams with detailed insights into their performance. In this highly competitive business environment, keeping an eye on competitors is also crucial for a number of reasons. Most importantly, you will be able to see the keywords your competitors try to rank for in the SERP and start tracking them for your good. 

Throughout this process, measuring your results is vital. So, you need a tool to ensure you have reports on every aspect of your SEO at your hand to compare your performance over time. What you have read until here is the definition of what the perfect keyword rank tracker tool should look like. Based on our research and testing, Wincher meets all these criteria and emerges as one of the outstanding tools on the market. So, today, we will delve deeper into Wincher and cover all the ways it can come in handy for your business. We will evaluate Wincher based on several factors, such as ease of use, unique features, support/user experience, and pricing. 

Quick Overview: 

Ease of UseStands out with a clear and structured UI, allowing users to navigate through sections easily. 
Unique/Pro FeaturesHas you covered A-Z with its pro features for each aspect of rank tracking; starting from keyword tracking to competitor analysis and reports. 
User ExperienceIncludes detailed documentation, support, a rich blog, and step-by-step video tutorials on YouTube. 
PricingHas three paid plans: Starter, Business, and Enterprise. You can choose the perfect plan for your business needs.

Ease of Use

Wincher dashboard that sums up everything into one place

It is no question that the first thing we look at when choosing any tool is its appealing user dashboard. Wincher is one of the few keyword rank tracker tools with a clear dashboard while putting plenty of features on the table. Wincher handles it well, with distinctive sections for specific functionalities. The top of the dashboard is dedicated to the projects and the websites a user wants to start working on. One can also find their latest updates by clicking on the “strike” icon, where Wincher shares the newest features added to the tool. 

Once you choose a domain for your SEO analysis, you will be exposed to the rest of Wincher’s core features. The panel following the top bar will let you choose the device type, computer or mobile phone, to view your data. Similarly, you can choose a timeline and groups, if available, for your analysis. 

Wincher’s “Dashboard” section makes it much easier to use, with everything in one place for usually quick reviews. It summarizes what you have otherwise detailed in each section, such as keywords, competitors, SERP features, traffic info, etc. 

Wincher has the following sections on its user interface:

  1. Dashboard – quick ranking overview
  2. Keywords – the keywords you’re tracking
  3. Pages – landing pages and on-page SEO
  4. Groups – keyword grouping
  5. Keyword research – new keywords
  6. Competitors – detailed competitor SEO analysis
  7. Reports – performance tracking PDF reports
  8. Annotations – notes on your SEO strategies
  9. Notifications
  10. Settings

Pro and Unique Features


the Keyword Overview section for keyword rank tracking

From keyword rank tracker feature to high-ranking keyword research, Wincher has you covered. Once you choose the keywords you’re ranking or will rank for, Wincher will bring the necessary data and metrics to the table. First, it introduces the keyword’s position changes, average position, and estimated traffic to understand the potential of ranking for that particular keyword. 

Important: The data Wincher provides are easily visualized by simply clicking on them. This way, users can handle the data better and get the complete picture of the keyword ranking. 

With every keyword, you’ll also see the following information:

  • Features – shows you which special features were visible in the search results for the selected period (images, shopping results, etc.). If the icon is highlighted, your site is included in the snippet. 
  • Position
  • Estimated Traffic – The estimated number of clicks within a month.
  • Volume – The estimated number of searches for the particular keyword within a month.
  • Top Ranking Page – Best-ranking page of your website for the target keyword. Note that this column will be blank if you’re not in the top 100 for the keyword.

Keyword Research

Next, Wincher has the “SERP” button, clicking on which will lead users to the real-time SERP for each keyword. As a result, users don’t have to leave the dashboard, as they have everything at their fingertips. 

As the SERP results change rapidly and users need fresh information, Wincher introduces its “Updates” feature. It automatically updates keyword information every 24 hours. However, if you are a pro user, you can update it whenever you want to ensure the higher accuracy of your data. 

Did you think that was it? I know it’s already a big deal, but Wincher didn’t stop here. With its “Filters & Segments” feature, add filters to your keywords and have the necessary data in tables and charts. It makes sharing the data with your team members a lot easier. 

Note: Everything is downloadable on Wincher. You can export your keywords to CSV or Excel with just a click. 

the keyword gap feature for competitor analysis

As for keyword research tools, you have countless keywords in the “Suggestions” column with the necessary information to consider. In front of each suggested keyword, you will see:

  • Intent – shows you the intent behind the search (e.g., informational, navigational, commercial, transactional, etc.).
  • Keyword Difficulty – shows the level of effort it requires for your content to rank on the first page of search results. 

Alongside these, you will also gain insights into the position, estimate traffic, and volume. 

Next, Wincher has the “Related Keywords” tool that lets you type a seed word and get all the related keywords. 

Wincher has recently added a new feature called “Keyword gap.” With this tool, you can add your competitors and see what keywords they are ranking for. It gives you quick visual insights and lets you reveal new keywords to never lag behind your competitors. 

Competitor Analysis

competitor analysis dashboard for keyword rank tracking

No matter how meticulously you track your performance, keeping a close eye on your competitors is a must. Besides being a handy keyword rank tracker, Wincher is also the go-to for competitor analysis. With its rich set of tools, you will get:

  • An overview of your competitors
  • Daily competitor ranking updates
  • Notifications on important events

To get started, simply add the domain of your top competitor.

Note that you will also receive competitor suggestions from Wincher! 

Once you successfully add your competitors, you can track their performance based on their average position, estimated traffic, position summary, and share of voice. 

The rest being self-explanatory, the share of voice will show you the proportion of organic search traffic within a market directed toward your website. 


Wincher’s mission doesn’t end with keyword research, tracking, and competitor analysis: there’s more to it. Get an engaging report on your performance. Customize it to your specific needs by enabling/disabling what you want to include as part of the report content:

  • Overview charts: position changes, average position, estimated traffic, position distribution
  • Keyword table: position, top ranking page, volume, estimated traffic

Choose the interval, data period, and language and receive scheduled reports to track your performance better. 

User Experience and Support

educational resources by Wincher for better keyword rank tracking

Besides being a feature-packed keyword rank tracker tool, Wincher stands out with its high-quality support and user experience. You can find helpful resources on their website in written and video formats. It has a blog where specialists share the latest updates of Wincher features and valuable strategies for better marketing and SEO results. 

Wincher has several blog sections, such as “Content Marketing,” “General SEO,” “Keyword Research,” “Link Building,” “PPC Marketing,” and finally, “Wincher.” All these blog sections have plenty of tips to improve your experience.

Moreover, they have this YouTube playlist of step-by-step video tutorials to help you make use of every aspect of Wincher. It thoroughly discusses every feature of Wincher and shows them in action. This option is your go-to if you prefer visual content over written content. 


You were looking forward to this part, right? You might think of big numbers because of so many useful features in just one tool. Not really. On top of these handy feature sets, Wincher has affordable and reasonable pricing plans. It has developed three paid plans, keeping businesses with different needs in mind:

  1. Starter – Starts at $39/month and gives you access to daily ranking updates and ten websites. 
  2. Business – Starts at $74/month and gives unlimited access to websites, keyword gap, share of voice, position history import, and other features. 
  3. Enterprise – Starts at $289/month and gives additional access to external users, project permissions, and priority support. 

Note that each plan depends on the number of keywords you want to track, so it is similar to the pay-as-you-go method. 

Tip #1: If you want to grasp fully what Wincher is capable of, we recommend starting with the “Business” plan. After you know what you want, you can upgrade/downgrade to the other plans.

Tip #2: You will get two months for free if you buy the annual package! 

Wrapping Things Up

Based on our research and direct experience with Wincher, we can surely tell that it’s the go-to tool for businesses aiming to rank on the first page of SERP. Besides being an easy-to-use and affordable tool, Wincher stands out with its unique features that help users like you take their SEO practices to a whole new level. All these come to underscore Wincher’s worthiness of your try further. So don’t hesitate to start your free trial now to experience the true power of a keyword rank tracker tool. 

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